Google can learn this information and crawl the different directories at different frequencies. To learn more about search-friendly site structures, check out our guide for ecommerce sites, for which a good URL structure is more important as they tend to be larger. It might be important for you to opt out your site as a whole or sections of it from appearing in search results. For example, you might not want your posts about your new embarrassing haircut to show up in search results.

• For example, if people are looking for «daisies» and come across a rogue edelweiss in search results, a higher quality image would help them distinguish the type of flower.
• These tools provide valuable SEO insights to your website and help you identify the best strategies to enhance the website’s ranking.
• If visitors don’t quickly find what they’re looking for, they might leave.
• During this step, you’ll begin optimizing your pages for specific keywords.

By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. Search engines prioritize websites that are fast, mobile-friendly, and easy to navigate. Also, research from Ziff Davis shows LLMs like Open AI prefer content from authoritative websites.

Start by brainstorming broad, relevant topics and terms related to your business, products, or services. Implementing basic technical SEO best practices creates a strong foundation for your website’s future success in search. Let’s get started and learn BHS Links how to make your website show up higher in online searches. In today’s internet-driven world, having an online presence is a make-or-break necessity for businesses of all shapes and sizes. At Backlinko, we use project management, reporting, and collaboration tools.

Guides

Ahrefs provides fourteen free SEO tools, one for every aspect of SEO, including your central SEO dashboard called Webmaster Tools. There are many good resources you can find online, and a good portion of them are free. You can start with our guide on SEO for beginners or take free courses in Ahrefs’ Academy.

What is an example of SEO?

Evergreen content can be vital as an SEO tip for long-term organic traffic. This term refers to content that is always relevant, no matter when you read it. If you’re lucky enough to have more than one-page ranking in the first two positions, you can count your luck and move on to review another keyword. This means Google is paying more attention to specific sections within your posts and pages, making it easier to surface specific content without considering the page’s primary focus. Keywords in other languages are sometimes a lot less competitive. The English market is very saturated when it comes to content marketing.

One of those users is a search engine, which helps people discover your content. A great strategy that we have had success with is to monitor your keywords appearing at the very top of the second page on Google results. Spend some time adding content and images, building backlinks, and other strategies we’ve mentioned in this post. The most successful online businesses use SEO or search engine optimization to improve their Google rankings and increase their online visibility.

I think it’s because it forces me to articulate things, which often leads me to conclude that I don’t know as much as I thought I knew. You can also look at search volume, but “Traffic potential” tends to be more accurate. For example, let’s say Google already has your blog homepage in its index. If you add an internal link to a new blog post from there, Google can “follow” that link to find the post. Google can discover new pages on your site by “following” links from known pages on your site.